Go-To-Market
Internal Resources

It’s essential for companies to first equip their internal teams with comprehensive resources, including email templates, product briefs, and one-pagers, to ensure seamless product feature releases.

Recognizing this, I have developed centralized department sites, similar to the one pictured here, that offer quick access to the latest internal processes, playbooks, and resource links. Providing sites like these enables teams to stay informed and prepared to communicate product updates effectively, especially in dynamic environments where systems and processes evolve rapidly.

This visual example contains information that has been omitted to maintain company confidentiality.

Go-To-Market
External Resources

Even the most cutting-edge products require continual feature enhancements to meet evolving consumer demands and needs.

To effectively communicate those enhancements to clients, I have crafted and designed quarterly external newsletters that showcase feature updates in a digestible format.

They are complemented with links to relevant landing pages to promote the new releases, increase site traffic, improve email metrics, and more. I also ensured the newsletters' designs and layouts consistently reflected brand and style guidelines.

This visual example contains information that has been omitted to maintain company confidentiality.