When creating product updates for clients, I prioritize designing external collateral that consists of engaging titles, great quality visuals, and concise messaging.

Take a look at this one-pager, for instance, that caters to property executives and other relevant stakeholders. I provide a high-level overview for how to successfully set up an Apple Wallet integration for a commercial or residential building app.

New Product Feature Releases

Product Feature
Design Variations

Part of the work I enjoy doing involves tailoring brand messaging for different audience segments, while ensuring the core message remains consistent across all groups.

While creating asset sets similar to the one shown here, I aim to reinforce a brand's essence to help build brand loyalty, avoid confusing audiences, and differentiate the brand from its competitors. 

This side-by-side visual set is taken from two how-to guides for property managers. Its purpose is to increase brand app awareness and provide them with comprehensive ways to help promote their property app during and after its launch.

Although the first guide doesn't include an alternative section for accessing a property via the VTS Activate app, it still complements the second guide by maintaining brand integrity through the consistent use of the brand's logo, colors, typography, and design elements.

VTS Activate | How to Make Your App's Launch a Success [No Mobile Access] Guide

VTS Activate | How to Make Your App's Launch a Success [Mobile Access] Guide

Comprehensive Templated Assets

Creating design templates for internal teams helps optimize day-to-day workflows, maintain quality control, improve scalability, and maximize efficiency.

VTS Lease | Lead to Lease White Paper One-Pagers

By providing template sets like this one in asset repositories like Showpad, I also enable team members to build off approved messaging, reduce the chances of inconsistencies in messaging, and simplify template exporting options.

The discovery session one-pager set above is tailored for project management teams in the commercial real estate sphere. Each one outlines a tailored plan and solution utilizing a specific feature of the VTS Lease platform to address a client's unique challenge.